Blue Ocean Rentals

I wasted too many hours setting prices. Here’s how Your.Rentals helped me get my time back.

When husband and wife Sandra Janecke and Jörgen Smederöd started renting out their apartment in Northern Cyprus, they never expected to build a thriving short-term rental business. But within a year, they were managing 48 properties, drowning in manual work, price guessing, and administrative chaos. That’s when they discovered Dynamic Pricing inside Your.Rentals.

Want to find out how they outcompeted a saturated market, increased bookings, and freed up hours of weekly busywork to grow their business?

Read on and learn:

• • The real time and financial cost of guessing your way through pricing
  • How dynamic pricing helped get their occupancy to 75%
  • The exact system they used to grow their property portfolio from 1 to 48 with low costs and low overwhelm
  • What happened when they stopped chasing long-term guests and embraced short-term agility

Sandra’s top advice for property managers looking to grow in a saturated market

Meet Sandra, Jörgen, and Blue Ocean Rentals

Sandra Janecke and Jörgen Smederöd didn’t plan to become property managers. In 2023, they listed their own apartment in Northern Cyprus. Before long, they were managing 48 villas and apartments under their newly founded business, Blue Ocean Rentals.

The challenge: guesswork and growing Pains

Northern Cyprus is not the easiest place to run a short-term rental business. There are no formal addresses. The market is flooded with near-identical listings. And they were managing everything manually (calendars, pricing, listings, and guest communication) while juggling multiple platforms with different rules and payout systems.

“We set prices by instinct,” Sandra says. “We’d just add 30% and hope for the best.”

But as the business grew, manual pricing became overwhelming and risky.

“Once we reached 10 listings, we just couldn’t keep up.”

On top of that, listing properties and handling payments was frustrating and time-consuming.
Sandra and Jörgen needed a solution, fast, if they wanted to keep their business growing and their sanity intact.

The turning point: Your.Rentals & Dynamic Pricing

Sandra and Jörgen chose Your.Rentals for one simple reason: everything was in one place.

“It was a one-stop shop. What made the biggest difference was having someone to talk to – real customer support, not just automated replies.”

But the game-changer was Dynamic Pricing powered by PriceLabs and AirDNA, included directly in the platform.

“Activating it was just a click. We set our rate limits and the system took over. It was surprisingly easy.”

The results: More bookings, higher occupancy, and more time to grow

Since switching to dynamic pricing with Your.Rentals, Blue Ocean Rentals has reached a 75% occupancy rate. Bookings now come just 2–3 days before check-in, giving Blue Ocean Rentals a competitive edge in a fast-moving market.

“We can finally focus on better listings, good photos, real descriptions, and trust that pricing is taken care of.”

Pricing has gone from a daily concern, to a small task to be checked off once a month.

“We still check prices, but not more often than once a month or upon request. We completely rely on this solution.”

Sandra also highlights how the Your.Rentals support team handles OTA issues on her behalf.

“It saves so much stress. I don’t have to deal with platform problems anymore, Your.Rentals helps me sort out my channel issues better and faster.”

Sandra’s advice to other property managers:

“If you’re skeptical about Dynamic Pricing, start with one property and let it run for a couple of months. You’ll see if the results are worth it for you.”

She also shares her top tip for standing out in a saturated market:

“Invest in good photography. Make your listing feel personal and emotional. Focus on the first few lines of the description. That’s what sells.”

And finally, shift your mindset:

“Don’t hold out for a perfect 7+ day booking each time. Getting booked for a couple of days at a time is better than nothing. The best strategy is to stay booked. That’s what dynamic pricing helps you do.”

Reclaim your time. Grow your business

Blue Ocean Rentals’ story is a clear example of what’s possible when you move from manual management to a professional system built for scale.

You can learn more about the results and insights from our dynamic pricing study, which examines real-world data from 527 short-term rentals. 

Relying on spreadsheets, instincts, and fragmented tools didn’t work for Sandra and Jörgen, and it won’t work for any property manager looking to scale. 

Are you looking to eliminate pricing guesswork, reduce overhead, and secure more bookings throughout the year? Try Your.Rentals to combine a property management system with built-in dynamic pricing and expert support, all in one platform.