Pricelabs vs AirDNA: A Dive into Dynamic Pricing Tools

Is PriceLabs or AirDNA the best dynamic pricing and revenue management tool for short term rentals? In this blog, we will compare PriceLabs with AirDNA and other price optimization alternatives.

Based on the 2025 study conducted by Your.Rentals, vacation rental owners who integrated dynamic pricing tools like PriceLabs and AirDNA saw significant improvements in revenue. The study analyzed 541 properties, providing data-backed insights into how automated pricing strategies can increase occupancy and optimize revenue.

The dynamic pricing algorithm considers factors such as the current local supply and demand, seasonal trends, and booking lead time to calculate the most optimal price at any given time.

Dynamic Pricing Suppliers Overview

Below we have compiled a quick overview of the different pricing strategies used by dynamic pricing suppliers. We will go more into detail on what they have to offer further down in the article.

PriceLabs Dynamic Pricing

PriceLabs is a well established company that has been an innovative market leader since 2014. The founding team had previously been employed by the airline United and the travel broker Orbitz, two industries where dynamic pricing had long been the norm.

It was whilst creating and managing large-scale revenue management systems for these companies that they noticed a gap in the vacation rentals market and decided to take action.

In 2022, PriceLabs announced a successful funding round with an investment of $30 million dollars from Summit Partners. The amount of equity equivalent to the $30 million was never publicly disclosed.

PriceLabs is a market leader within the dynamic pricing industry. They offer extensive customization options such as:

• minimum/maximum rates
• length of stay requirements
• occupancy-based adjustments

PriceLabs set themselves apart from competitors through the application of machine learning algorithms, enabling personalised market analysis specifically designed for hosts and vacation rental listings.

PriceLabs pricing-calendar preview

The dynamic pricing that PriceLabs offers is compatible with all major online travel agencies (over 100+) so it’s sure to work on any of the online travel agencies you list on.

Their pricing model starts at $19.99/ month per listing with discounts available for larger portfolios. They also offer their customers the alternative of paying a 1% fee of the total revenue generated from bookings.

You should only opt for the 1% fee option if your listings are generating less than $1999 a month, otherwise you will be paying PriceLabs more than you have to.

If you wish to integrate a dynamic pricing tool with your channel manager and save money on the monthly subscription you can now sign up with Your.Rentals without any preliminary cost or monthly fee and get PriceLabs dynamic pricing included.

Your.Rentals built-in dynamic pricing

With Your.Rentals, you get seamless access to PriceLabs dynamic pricing without the hassle of double bookings or managing multiple profiles. Everything, from listings to pricing, is handled in one all-in-one platform.

Your.Rentals automatically adjusts your rates across all channels, ensuring consistency and saving you time.

Airbnb's Smart Pricing vs PriceLabs

Airbnb has their own in-house version of dynamic pricing that is called Smart Pricing. This tool can be a great way to get your toes wet before you graduate to third-party software.

Airbnb’s smart pricing tool does not compete with the level of customization that the third party alternatives (e.g. PriceLabs) offer. The one big upside is that it's always close at hand and free to use for Airbnb hosts.

Airbnb’s smart pricing tool

AirDNA vs PriceLabs

AirDNA offers a dynamic rate tool that they call Smart Rates. It analyses data and provides pricing recommendations across different strategies. These strategies let the user manage and restrain how far away from the original price the tool is allowed to deviate. The strategies are suitably called: Conservative, Balanced and Aggressive.

AirDNA pricing starts at $15 per listing/month ($25 per 5 listings/month) with discounts available for annual subscriptions.

AirDNA dashboard

PriceLabs vs Beyond Pricing

Beyond Pricing connects directly to Airbnb, Vrbo and all other major online travel agencies. Their aim is to create a user-friendly product that does not require a lot of training or a high level of expertise to be able to utilise effectively.

Beyond pricing charges a 1% fee on all bookings that use their dynamic pricing after a 30-day free trial.

Wheelhouse vs PriceLabs

Wheelhouse’s aim is also to be user-friendly and utilise pricing strategies that are easy to understand (“Recommended”, “More aggressive”, “More conservative”), but still allow for higher levels of customisation if needed.

Their pricing model is very similar to PriceLabs. The pricing is split into two alternatives: Either you pay a 1% fee of the total generated revenue from your listings (minimum $2.99 a month) or you can choose to pay a fixed $19.99 per listing per  month with slight quantity discounts available depending on how many listings you sign up for.

Wheelhouse dashboard

Does PriceLabs Work with Booking.com and Vrbo?

Yes, Booking.com and Vrbo are both compatible with PriceLabs dynamic pricing. PriceLabs does integrate with a handful of channel managers (e.g. BookingSync, Host-tools and Uplisting) and is therefore also compatible with all the online travel agencies that these channels let you to list on.

PriceLabs integration overview

The Your.Rentals channel manager lets you publish your property listings on all the major vacation rentals sites, and in dozens of niche and local channels. This compatibility means that PriceLabs can offer dynamic rates across a wide range of platforms.

Typically you would need an API-key or an Access token to integrate with dynamic pricing from PriceLabs. Again, with Your.Rentals you’ll have a seamless integration, which is free and easy to use.

How To Turn On Dynamic Pricing in Your.Rentals 

Dynamic pricing is easy to set up inside Your.Rentals, thanks to its native integration with PriceLabs.

1. Open your calendar
2. Select PriceLabs or AirDNA as your pricing provider
3. Set minimum and maximum rate limits
4. Apply to each listing

Once active, Your.Rentals syncs updated rates daily across all your booking channels automatically.

Read our help article to find out how to enable dynamic pricing for your properties.

PriceLabs Reviews

PriceLabs has gathered mixed feedback from hosts and property managers but is mostly praised for its ability to automate pricing adjustments and boost occupancy rates. For some, it plays a major role in improving occupancy rates as it is fully automated.

Other hosts note the complexity and lack of intuitiveness of the app as a significant downside. There might be too many elements on the same graph.

While daily price changes are OK, some users wish for real-time syncing and an efficient queuing system to overcome syncing limitations.

Despite these issues, the general consensus is that PriceLabs is an indispensable tool for optimising vacation rental pricing strategies.

Is PriceLabs the Best Dynamic Pricing Tool for Short Term Rentals?

PriceLabs stands out as a powerful and customizable dynamic pricing tool that supports a wide range of platforms and offers robust market analysis. Despite some complexity, it is highly valued by property managers for optimising occupancy and revenue.

For those seeking an integrated solution without additional costs, PriceLabs through Your.Rentals is your best option.

One real-world example of this success comes from Blue Ocean Rentals, a property management company that used dynamic pricing to boost their occupancy rate to 75%. Read more about their experience in our case study with Blue Ocean Rentals.