Airbnb business name: 4 ways of naming that boost direct bookings

I’m not a hotel, should I give my Airbnb a name?

Hotels share listings on online travel agencies (OTAs) just like everyone else. You, as a host or property manager, can compete with hotels. If you have multiple listings and multiple properties, you can have as good of a branding as a hotel. Which starts with a carefully selected business name.
If you have a multi-region, multi-country presence you need brand associations, just like McDonalds. First and foremost you need to name your business that is suitable for the brand you want to establish.

The difference between ‘listing title’ and ‘Airbnb name’

‘Listing title’ and ‘Airbnb name’ are mixed up lots of times, but there is a notable difference between them.
The ‘listing title’ on Airbnb allows you to use up to 50 characters to describe your rental property, typically by highlighting its most compelling features. An example of this might be:

• Brookman Town Homes – 2 bedrooms in Donnybrook

This listing title is good in terms of branding because it has the Airbnb name included (Brookman Town Homes), describes how many bedrooms it has, and where it is situated. For more information on creating excellent listing titles, you can refer to our guide on Best Airbnb Titles.

Photo from @Airbnb

In contrast, ‘Airbnb name’ is a unique identifier you choose for your business which plays a crucial part in branding your vacation rental.

Once you come up with a suitable and memorable Airbnb name, you might consider using the same name for social media as well as for your website.

The ‘listing title’ as you can see has to be more specific, but when it comes to the ‘Airbnb name’, you can be more creative. We advise you to include your Airbnb name in your listing title, so it aligns with the other branding of your vacation rental business.

How do I name my Airbnb business?

• Find a name that is short, simple, and easy to remember.
• Use a hook, a triggering word that will emphasise your property’s unique features, such as location, property type, etc.
• Highlight the unique qualities of your home such as location/property type/atmosphere, etc.
• Look at other listings’ Airbnb names to get inspired.
• When feeling out of ideas, use an Airbnb name generator to begin the brainstorming process.
• Make sure the name is unique and it isn’t already used by someone else.
• Check if the selected domain name is available for your future website.

You can also choose to name your property based on popular search queries of guests, such as location + type of property. This seems to be a top naming option for brands in the hospitality industry.

For instance, Malaga Rentals, Paris Conciergerie could be the base of your business name. To spice it up, add an extra emotional/trigger word that will help you to convey the atmosphere/vibe of your property: chic, dream, luxury, etc.

You can name your property based on:

1. Location
2. Property type
3. Niche (i.e.: Eco-friendly properties)
4. Niche (i.e.: high-quality properties)

1. Airbnb name ideas based on location

Location-based name ideas are a great way to attract potential guests, especially those who prioritize the proximity of the property to certain landmarks, attractions, or neighborhoods. Incorporating the location of your listing into its name can be a powerful branding tool that conveys a sense of identity, uniqueness, and locality.

Including the location in your brand can greatly increase organic traffic to your website, especially when potential guests are searching for rental homes in that specific market.

Consider whether your business will cater to properties in a specific city district, region, or country. This decision should be reflected in your Airbnb name.

Here are some examples of location-based name ideas that could spark inspiration for your own Airbnb listing:

1. London Loft Living
2. Manchester Metropolitan Stays
3. Birmingham Boutique Homes
4. Liverpool Luxury Lettings
5. Oxford Oak Abodes
6. Cambridge Cosy Corners
7. Bristol Bricklane Homes
8. Leeds Luxury Lofts
9. Edinburgh Elegant Estates
10. Glasgow Grand Flats
11. Cardiff Comfort Homes
12. Belfast Beautiful Bungalows
13. Nottingham Nightingale Nests
14. Sheffield Stylish Stays
15. York Yorkshire Homes
16. Newcastle Northern Nooks
17. Leicester Luxury Lofts
18. Coventry Comfort Corners
19. Wolverhampton Wonder Homes
20. Sunderland Stylish Suites
21. Portsmouth Perfect Places
22. Stoke-on-Trent Stellar Stays
23. Reading Regal Residences
24. Preston Premier Properties
25. Derby Dream Dwellings
26. Southampton Sea-view Suites
27. Bradford Boutique Bungalows
28. Brighton Beachfront Homes
29. Kingston-upon-Hull Heavenly Havens
30. Exeter Elegant Estates

2. Airbnb branding by property type

Naming your Airbnb business after the property type can help potential guests to immediately identify what to expect from the accommodation, streamlining their decision-making process.
For instance, terms like ‘cottage’, ‘bungalow’, ‘condo’, or ‘villa’ provide instant insights into the size and style of the property. Check for more categories in the Airbnb categories list:

Additionally, a property-type name can boost visibility of your Airbnb listing in search results, as guests often use property types in their searches. Hence, this could lead to an increased booking rate, enhancing the occupancy of your Airbnb business.

List of names based on property type:

1. Cityscape Lofts
2. Eden Cottages
3. Serenity Villas
4. Beachfront Bungalows
5. Riverside Chalets
6. Heavenly Huts
7. Woodland Cabins
8. Country Courtyard Homes
9. Skyline Apartments
10. Coastal Condos
11. Suburban Suites
12. Downtown Dwellings
13. Vintage Victorian Homes
14. Crystal Clear Caravans
15. Majestic Mansions
16. Elegant Estates
17. Tranquil Townhouses
18. Seaside Studios
19. Rustic Retreats
20. Fantastic Farmhouses
21. Highland Houses
22. Luxurious Lodges
23. Peaceful Penthouses
24. Cozy Cottages
25. Scenic Shacks
26. Modernist Mansions
27. Artistic Apartments
28. Boutique Bungalows
29. Charming Chalets
30. Dainty Duplexes

3. Eco-Friendly Airbnb names

As society moves towards a more sustainable future, it’s no surprise that eco-tourism is on the rise. If your Airbnb is environmentally friendly and you want to stress that in your listing name, then your Airbnb name should reflect that too.

1. Green Haven
2. Sustainable Solitude
3. Eco-Refuge
4. Green Getaways
5. Bio Bliss Bungalows
6. Conscious Cottages
7. Planet-Friendly Apartments
8. Leafy Lanes Lodgings
9. Eco Nest Homes
10. Gaia’s Grace Stays
11. Earthy Embrace BnB
12. Harmony Homes Airbnb
13. Nature Niche Residences
14. Terra Tones Guest Homes
15. Eco Elegance Apartments
16. Green Gables BnB
17. Eco Escape Residences
18. Clean Green Living Spaces
19. Tranquil Trees Airbnb
20. Nature Nook Apartments
21. Green Glow Homes
22. Olive Orchard BnB
23. Eco Eden Airbnb
24. Leafy Luxury Lodgings
25. Green Groove Getaways
26. Earthy Estate Residences
27. Sustainability Suites
28. Blossom Bliss BnB
29. Eco-Efficiency Apartments
30. Nature Nest Holiday Homes.

These names give off the message that your guests can escape to a place of serenity while also doing their part for the planet. Don’t be afraid to get creative with niche names like these ones. By using names like these, you can attract guests who care about sustainability and stand out from other listings in the area.

4. Airbnb names for high-quality properties

If your Airbnb listing is all about luxurious living, make sure potential guests know it through its name.

1. Grandiose Getaway
2. Luxury Loft
3. Opulent Oasis
4. Regal Retreat Residences
5. Luxury Lush Living
6. Penthouse Paradise
7. Lavish Luxury Lodges
8. Chic Haven
9. Glamorous Getaway
10. Deluxe Dwelling
11. Classy Castle
12. Exquisite Estates
13. Luxury Lounge
14. Refined Residence
15. Superior Sojourn
16. Grandiose Grounds
17. Majestic Mansion
18. Supreme Standard Spaces
19. Remarkable Residence
20. Stunning Sanctuary
21. Sublime Suite
22. Elite Enclave
23. Magnificent Manor
24. Upscale Oasis
25. Radiant Retreat
26. Sophisticated Spots
27. Elite Estates
28. Superior Suites
29. Vibrant Villas
30. Quality Quarters

Ultimately, when choosing a niche-focused name for your Airbnb listing, make sure it reflects what distinguishes it from other properties in its category while also being catchy and memorable enough to attract the attention of your potential guests.

Airbnb naming Don’ts

When naming your Airbnb, be careful about the following:

• Avoid using excessively long names for your holiday rental.
• Steer clear of incorporating unusual or controversial vocabulary into your Airbnb name.
• Refrain from using clichéd descriptors such as ‘cozy’ and ‘beautiful’.

Tips on using your Airbnb business name

Your short-term rental name should be versatile to be used in many places. 

Branded direct booking pages

When you list on Airbnb, all booking is handled by and through Airbnb. If you want to get direct bookings, meaning you do not want to pay commissions to anyone when receiving a booking, you can do that by creating a direct booking website. You can either build a website on your own or hire someone to make it for you.

At Your.Rentals, you can choose a professionally designed website template and adjust it to your needs so it reflects your brand. This way, you will own the website domain (which preferably has the name of your business) and can get bookings directly without paying any commissions to OTAs.

When you name your business always keep in mind the domain name too. If you come up with a name, check whether that domain name is still available or not.

If yes, great! If not, you might consider changing your business name, so the domain and your brand’s name are in harmony. Just as the business name, the domain name will last for a long time therefore it is key to pick the right ones from the beginning.

Social media accounts

Youtube short-term rentals strategy

Social media is key in branding your business online. Hence, it is crucial for you to be present on as many social media platforms as possible. The more platform you are available on the wider audience you will reach. Every platform is a bit different and has its unique feature that will help you target your audience in different ways.

A Youtube channel can help you to showcase your top properties and the surroundings of your rental properties through videos. This can be used to enrich your listing pages on Airbnb also.
Once you have a business name for your Airbnb, make sure to use that name in each Youtube title on your channel dedicated to vacation rentals.

Instagram, TikTok, Facebook

Use your business name when setting up an account on any of these platforms. This way the guests will associate your properties with your brand name.

If you want to learn more about social media and branding, check out our article: Social Media marketing strategy.

Conclusion

Crafting a memorable name for your vacation rental property is a pivotal aspect of your branding strategy.

The perfect name should be short, simple, and distinctive, encapsulating the unique attributes of your property and raising the interest of potential guests.

You can draw inspiration from your property’s location, its luxurious or eco-friendly features, or its unique charm. However, it’s important to steer clear of clichéd descriptors, controversial vocabularies, or excessively long names. With the right name, your Airbnb can stand out in a saturated market, attracting more guests and enhancing your rental business’s success.