How to Name Your Airbnb for More Bookings

Photo from @Airbnb

Remember, the listing title is more specific to the property, but your Airbnb business name gives you the freedom to be creative. We recommend including your business name in the listing title, so your branding is aligned across the board.

For more information on creating excellent listing titles, you can refer to our guide on Best Airbnb Titles.

8 Tips to Choose the Best Airbnb Name

Naming your Airbnb business is a big deal! You want a name that sticks in guests' minds, so here's how to get it just right:

Tip 1: Keep It Short, Sweet, and Memorable

Think of names that are simple, catchy, and easy to remember. For example, “Cityscape Stays” or “Sunny Beach Homes”: it’s easy to recall, and it tells a lot with just a few words.

Tip 2: Use a Hook or Triggering Word

A great name has that thing — a hook that emphasizes your property’s standout features. Is it the location? The vibe? The type of property? For example, “Oceanview Villas” highlights the location, while “Cozy Cabin Retreat” suggests comfort and seclusion.

Tip 3: Highlight What Makes Your Property Unique

What sets your property apart? Is it near a famous landmark? Is it a funky loft in a buzzing neighborhood? Use it to your advantage. “Charming Parisian Flats” or “Rustic Mountain Lodge” both clearly reflect location and style.

Tip 4: Draw Inspiration from Other Listings

Don’t be afraid to look at other Airbnb names for inspiration, but don’t copy! For example, you might come across something like “The Urban Oasis”—you could then tweak it to something like “The Urban Hideaway” to make it your own.

Tip 5: Make Sure Your Name is Unique

Before you fall in love with a name, do a quick search to see if it's already taken. For example, you wouldn’t want to use something like “Luxe Stays” if it’s already in use elsewhere.

Tip 6: Check Domain Availability for Your Website

It’s a smart move to use your Airbnb business name as your domain name too, so check if it’s available. Imagine getting “Seaside Escape.com” as your domain—it’s the perfect match!

Tip 7: Base the Name on What Guests Search For

Want to attract more clicks? Think like your guests! If they’re searching for a “cozy cottage in the mountains”, your business name might be “Mountainview Cottage” or “Cottage by the Peaks”. Location + property type = discoverability.

Tip 8: Spice It Up with an Emotional Trigger Word

Now, let’s add a little flair! Take a basic name like “Malaga Rentals” and elevate it with words like “Dream”, “Chic”, or “Luxury”. For example, “Dreamy Malaga Rentals” or “Chic Paris Apartments”. These words set the atmosphere, telling guests what kind of experience they can expect.

9 Airbnb Naming Don’ts

When naming your Airbnb, be careful about the following:

1. Avoid Excessively Long Names
Long names are hard to remember and type. Keep it short, sweet, and impactful. For example, instead of something like “The Tranquil, Cozy, Beautiful Getaway Located on the Waterfront”, opt for “Waterfront Tranquil Retreat”.

2. Steer Clear of Unusual or Controversial Words
Avoid using words that could confuse or alienate potential guests. A name that’s too quirky or controversial might turn people off. Terms like “Radical” or “Revolutionary” could be off-putting to guests seeking relaxation.

3. Don’t Use Overused, Cliché Descriptors
Words like “cozy”, “beautiful”, or “charming” are used in almost every listing and don’t really describe your property. Focus on unique descriptors like “Modern Loft in the Heart of the City” or “Secluded Mountain Retreat”.

4. Avoid Numbers and Symbols
Numbers and special characters (like “@” or “#”) make names harder to remember and search for. Stick to a clean, simple name that’s easy for guests to find. For example, instead of “Cozy_Studio_123”, go with “Cozy Studio Retreat”.

5. Don’t Choose Names that Are Hard to Pronounce or Spell
Choose a name that’s easy for guests to pronounce and type. Avoid overly complex names that could frustrate potential visitors. For example, “Le Mont Lumière” may be a bit too complicated for some, so consider a simpler version like “Lumière Heights”.

6. Avoid Using Generic Words That Don’t Stand Out
Terms like “vacation home” or “holiday rental” don’t provide much uniqueness. Instead, think about what sets your property apart and include those specific details. For example, “Mountain View Hideaway” sounds more intriguing than “Vacation Home in the Mountains”.

7. Don’t Pick a Name That Limits Your Future Growth
If you plan to expand to multiple locations, avoid using terms that tie you to a single property or area. For example, naming your Airbnb “Downtown Loft” may limit you if you decide to open a second location outside of downtown.

8. Avoid Words That Could Be Confusing or Too Niche
While being unique is great, avoid using too niche of a term that guests may not understand. For example, terms like “Bauhaus Loft” might sound cool to some, but they may be confusing to guests unfamiliar with architectural terms.

9. Avoid Overuse of Location-Based Terms If It's Not a Strong Selling Point
While location is important, if your property is in a generic location, avoid overloading your name with location terms. For example, if your property is located in a generic suburb, calling it “Suburban Oasis” may not stand out enough.

Airbnb name ideas by location

Location-based name ideas are a great way to attract those who prioritize the proximity of the property to certain landmarks, attractions, or neighborhoods.

Including the location in your brand can greatly increase organic traffic to your website, because potential guests are searching for rental homes in that specific area.

Consider whether your business will cater to properties in a specific city district, region, or country. This decision should be reflected in your Airbnb name.

Here are some examples of location-based name ideas that could spark inspiration for your own Airbnb listing:

1. London Loft Living
2. Manchester Metropolitan Stays
3. Birmingham Boutique Homes
4. Liverpool Luxury Lettings
5. Oxford Oak Abodes
6. Cambridge Cosy Corners
7. Bristol Bricklane Homes
8. Leeds Luxury Lofts
9. Edinburgh Elegant Estates
10. Glasgow Grand Flats
11. Cardiff Comfort Homes
12. Belfast Beautiful Bungalows
13. Nottingham Nightingale Nests
14. Sheffield Stylish Stays
15. York Yorkshire Homes
16. Newcastle Northern Nooks
17. Leicester Luxury Lofts
18. Coventry Comfort Corners
19. Wolverhampton Wonder Homes
20. Sunderland Stylish Suites

Airbnb titles by property type

Additionally, a property-type name can boost visibility of your Airbnb listing in search results, as guests often use property types in their searches. 

List of names based on property type:

1. Cityscape Lofts
2. Eden Cottages
3. Serenity Villas
4. Beachfront Bungalows
5. Riverside Chalets
6. Heavenly Huts
7. Woodland Cabins
8. Country Courtyard Homes
9. Skyline Apartments
10. Coastal Condos
11. Suburban Suites
12. Downtown Dwellings
13. Vintage Victorian Homes
14. Crystal Clear Caravans
15. Majestic Mansions
16. Elegant Estates
17. Tranquil Townhouses
18. Seaside Studios
19. Rustic Retreats
20. Fantastic Farmhouses

1. Green Haven
2. Sustainable Solitude
3. Eco-Refuge
4. Green Getaways
5. Bio Bliss Bungalows
6. Conscious Cottages
7. Planet-Friendly Apartments
8. Leafy Lanes Lodgings
9. Eco Nest Homes
10. Gaia's Grace Stays
11. Earthy Embrace BnB
12. Harmony Homes Airbnb
13. Nature Niche Residences
14. Terra Tones Guest Homes
15. Eco Elegance Apartments
16. Green Gables BnB
17. Eco Escape Residences
18. Clean Green Living Spaces
19. Tranquil Trees Airbnb
20. Nature Nook Apartments

Airbnb names for high-quality properties

If your Airbnb listing is all about luxurious living, make sure potential guests know it through its name.

1. Grandiose Getaway
2. Luxury Loft
3. Opulent Oasis
4. Regal Retreat Residences
5. Luxury Lush Living
6. Penthouse Paradise
7. Lavish Luxury Lodges
8. Chic Haven
9. Glamorous Getaway
10. Deluxe Dwelling
11. Classy Castle
12. Exquisite Estates
13. Luxury Lounge
14. Refined Residence
15. Superior Sojourn
16. Grandiose Grounds
17. Majestic Mansion
18. Supreme Standard Spaces
19. Remarkable Residence
20. Stunning Sanctuary